top of page
Invisible Dynamics


The Creative Rebalancing of Luxury - Redesigning desire in the age of artificial intelligence
At the Milano Fashion Global Summit, two influential voices offered apparently different readings of the future of luxury. Renzo Rosso, the entrepreneur who transformed Diesel into a global icon and built OTB into an international fashion and luxury group, offered a deliberately provocative warning: there may be no real recovery if the industry continues to wait for consumers to return to their previous purchasing habits. Brunello Cucinelli offered a more optimistic interpret

Elena Menichetti
Sep 214 min read


What if luxury is not only about shaping perception — but shaping memory?
In 1974, cognitive psychologists Elizabeth Loftus and John Palmer conducted an experiment that became one of the most influential demonstrations of how reconstructive human memory can be. Participants watched footage of a car accident. Then they were asked to estimate how fast the cars had been travelling. But the researchers changed one word in the question. How fast were the cars going when they hit each other? How fast were they going when they smashed into each other? Sam

Elena Menichetti
Aug 193 min read
Chat with us
bottom of page