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When We Became the Spectators of Ourselves
What happens when we become more accustomed to seeing ourselves than to feeling ourselves? There was a time when a mirror was one of the few places where we could encounter our own image. We looked, adjusted something, and walked away. Today, our image rarely leaves us. We photograph ourselves. We film ourselves. We select, crop, correct, publish, observe reactions and, sometimes almost unconsciously, begin to imagine how a moment will look before we have fully lived it. Some

Elena Menichetti
Aug 255 min read


WHEN DESIGN CHALLENGES PERCEPTION
4.3 million vehicles recalled. Not because a technology didn’t exist. But because, when it mattered most, humans might not understand how to use it quickly enough. Nine automakers are involved in what has been described as China’s largest automotive recall, following concerns around emergency door-release systems that may be difficult to identify and operate when electrical systems fail. At first glance, this is an automotive safety story. But I believe it raises a much broad

Elena Menichetti
Aug 254 min read


The More Artificial Intelligence We Have, the More Human Intelligence We Need
For decades, organizations have been built around a fundamental scarcity: human cognitive capacity. Information was difficult to collect. Data took time to analyze. Expertise was concentrated in relatively few people. Producing reports, comparing alternatives, identifying patterns and transforming information into possible courses of action required significant human effort. Artificial Intelligence is rapidly changing this equation. And this may lead us to a paradox. As machi

Elena Menichetti
Aug 213 min read


What if luxury is not only about shaping perception — but shaping memory?
In 1974, cognitive psychologists Elizabeth Loftus and John Palmer conducted an experiment that became one of the most influential demonstrations of how reconstructive human memory can be. Participants watched footage of a car accident. Then they were asked to estimate how fast the cars had been travelling. But the researchers changed one word in the question. How fast were the cars going when they hit each other? How fast were they going when they smashed into each other? Sam

Elena Menichetti
Aug 193 min read
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