Invisible Dynamics

Imagine walking into a luxury boutique. You think you are shopping. Your brain might disagree. The door opens. ☎️ The Thalamus is already at work. “Everybody, one at a time please.” Light. Music. Colours. Textures. Movement. Voices. Most sensory information arrives at its desk to be relayed towards the appropriate cortical areas. Then a fragrance floats through the room. The Thalamus rolls its eyes. “Of course. Smell took the other route again.” 📡 The Tectum suddenly interru

In 1974, cognitive psychologists Elizabeth Loftus and John Palmer conducted an experiment that became one of the most influential demonstrations of how reconstructive human memory can be. Participants watched footage of a car accident. Then they were asked to estimate how fast the cars had been travelling. But the researchers changed one word in the question. How fast were the cars going when they hit each other? How fast were they going when they smashed into each other? Sam