Invisible Dynamics

Imagine walking into a luxury boutique. You think you are shopping. Your brain might disagree. The door opens. ☎️ The Thalamus is already at work. “Everybody, one at a time please.” Light. Music. Colours. Textures. Movement. Voices. Most sensory information arrives at its desk to be relayed towards the appropriate cortical areas. Then a fragrance floats through the room. The Thalamus rolls its eyes. “Of course. Smell took the other route again.” 📡 The Tectum suddenly interru

A camera suggests that we capture what is in front of us. A radio tells a different story. Signals are already everywhere. The radio does not create them. It receives, selects, tunes and transforms them into something we can hear. Our brain is infinitely more complex, of course. Yet the metaphor opens an interesting perspective on Fashion & Luxury and on leadership. Every day, consumers are immersed in thousands of signals: shapes, colours, materials, sounds, images, stories

Luxury has always been extraordinarily skilled at creating desire. But cognitive psychology raises a more intriguing question: What happens before desire becomes a choice? We do not simply see an object and decide whether we want it. Perception first organises what is in front of us. Attention determines what enters our cognitive foreground. Memory connects it with previous experiences and associations. Motivational and reward systems contribute to what feels worth approachin

4.3 million vehicles recalled. Not because a technology didn’t exist. But because, when it mattered most, humans might not understand how to use it quickly enough. Nine automakers are involved in what has been described as China’s largest automotive recall, following concerns around emergency door-release systems that may be difficult to identify and operate when electrical systems fail. At first glance, this is an automotive safety story. But I believe it raises a much broad

In 1974, cognitive psychologists Elizabeth Loftus and John Palmer conducted an experiment that became one of the most influential demonstrations of how reconstructive human memory can be. Participants watched footage of a car accident. Then they were asked to estimate how fast the cars had been travelling. But the researchers changed one word in the question. How fast were the cars going when they hit each other? How fast were they going when they smashed into each other? Sam